exclude serious conditions such as pneumonia, red flags include:
CXR to exclude pneumonia, etc if either:
if no red flags, generally no need for blood tests, sputum cultures (sputum tests have low sensitivity and specificity), viral analysis or serology
adenoviral infections may cause a raised CRP thus a raised CRP does not mean it is bacterial
the color of the sputum has no predictive value for the diagnosis of bacterial bronchitis or the differentiation between pneumonia and bronchitis
expectorants and antitussives are generally of no benefit
antibiotics probably will do more harm than the potential good of reducing duration by half a day in a subgroup of patients - consider in the 1st week if high risk of it being pertussis
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advise to abstain from smoking
encourage fluid intake, rest, analgesics, and, nasal decongestants if blocked nose is an issue
patients should expect the cough to last at least 10-14 days and maybe several weeks
if the cough persists > 8 weeks then detailed investigation may be warranted